The ten minutes after a sales call that decide the next one.
Three verbatim quotes, one signal you missed, one next step with a date and a trigger. Done before you open your inbox.
The best time to write the follow-up is before you remember the call wrongly. Ten minutes, three moves.
1. Three quotes, verbatim
Open the transcript and pull three sentences the customer said about their problem, in their words. Not your summary of their problem. A follow-up that starts with “You said onboarding takes six weeks right now” gets answered. One that starts with “As discussed, your onboarding challenges” does not.
2. One signal you missed
Read CoHear's signals card. There is almost always one you did not hear live: a timing hint, a second decision maker, a competitor mentioned in passing. Write it down as a question for the next call.
3. One next step, with a date and a trigger
“I'll send the security pack by Thursday, and I'll add Marcus from IT to the thread.” A date makes it real. A trigger, who or what has to happen, makes it checkable.
